After activities in Germany, Mexico, and Brazil, Orchestra Brasil—a project for the internationalization of suppliers in the furniture supply chain maintained by the Furniture Industry Association of Bento Gonçalves (Sindmóveis) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil)—will conduct a trade mission in Peru. From November 6 to 10, six national companies from different segments will undertake a circuit of visits and business meetings with potential buyers for networking and possible partnerships, including an agenda at the 6th edition of the Fenafor fair.

The project manager, Ana Cristina Schneider, emphasizes that the Peruvian market offers good business opportunities for Brazilian furniture sector suppliers. “Peru is a country with a high-middle-income economy, showing GDP growth and decreasing inflation, and it is open to transactions with foreign companies. Therefore, we are optimistic about the partnership opportunities generated during the trade mission,” she explains.

The companies participating in the Orchestra Brasil project that will join the trade mission in Peru are: Allparts Componentes (SP); Blass (RS); Gruppo SRS (SC); Joelini (PR); Promob (RS); and SCM Group (SC).



Conducted by the Furniture Industry Association of Bento Gonçalves (Sindmóveis) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), Orchestra Brasil carries out market studies; trade and prospective missions and Buyer Projects – in addition to providing opportunities to participate in the main global fairs of the sector, according to the profile and interests of the participating companies. Currently, over 70 Brazilian companies supplying inputs, components, accessories, chemicals, machines, tools, and software for the furniture chain are part of Orchestra Brasil. Those interested in joining the project can contact via email at



Founded in 1977 to represent the furniture hub of the municipalities of Bento, Monte Belo do Sul, Pinto Bandeira, and Santa Tereza. The entity works to connect the ends of the chain so that the entire sector can develop consistently and with value propositions. This work is not limited to the Serra region, as projects such as the Movelsul Brasil fair, the Salão Design Award, and Orchestra Brasil (an export promotion project for suppliers of the furniture chain, supported by the Brazilian Trade and Investment Promotion Agency – ApexBrasil) make Sindmóveis relevant nationally and internationally.



The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil conducts diverse commercial promotion actions aimed at promoting exports and enhancing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for Brazilian companies’ participation in major international fairs, visits from foreign buyers and opinion leaders to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.


Publicado em: 26/10/2023

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